Baha Mar's Launch Campaign

A $3 billion+ resort destination in The Bahamas needed everything. We started with a stretch of beautiful beach and created a brand strategy that evolved into brand identity, amenity development, collateral and graphic design, advertising, digital/web assets and just about every consumer touchpoint we could envision.

The teaser spot was filmed around the world and viewed across the globe. Because the resort was under construction while we were concepting the launch campaign, our executions evoked the luxurious style and sensual ambiance that would become the hallmark of the Baha Mars brand.